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The biggest mistake a homeowner can make when interviewing agents

There's a lot of questionable advice out there, from "personal finance experts" on TV or from friends, family. They tell you: interview 3 or 4 or 5 agents, then pick one. When somebody says that's what they're going to do, the next logical question should be:

"What criteria are you going to use, to compare them, judge them, and pick one?"
Many admit: they don't know.
They are going to spend 3, 4, 5 evenings interviewing different real estate agents with no pre-determined way to pick the one they will ultimately trust to handle one of the biggest and most important financial events of their life!
When a company decides to hire somebody for an important job, let's say one that costs the company $100,000.00 or $200,000.00 a year, they have a pre-determined set of questions - a set criteria - they will use to judge the people they interview. They know in advance what they are looking for. They NEVER interview a bunch of people and go with the one they "like". Or rely on "He or she seemed nice?". No. They use reason and logic.

To do otherwise is to play 'Blind Archery', and that's dangerous!

Well, you are hiring somebody to do a very important job for you.

You should NOT play 'Blind Archery' .

You need to know in advance the kind of agent you want. The things that are most important to you. The smart questions to ask.

For example, is the agent's track record at getting top dollar more or less important to you than the commission s/he quotes you? Is the fact that s/he is a lone wolf and may be constantly and immediately accessible to you more important than his/her 'success percentage' - that is, the percentage of listed homes that s/he ever sells? And on and on.

Get a FREE AGENT SELECTION GUIDE that includes a list of 9 different "Selection Factors" to consider and weigh against each other. From this list, you can use the space provided to make your own "Short List" of the five most important things you are looking for in the agent you will hire.

You will also find Facts and Answers to all of these Selection Factors in abbreviated form.

There's also a list of the Top 4 Common Mistakes Made in choosing an agent. The most frequent results of these mistakes are: the home never sells, is tied up for months, and eventually the agent is fired; or the home is sold for much less than it should have because the owner is stuck with an under-performing agent, is worn out, and just wants to get it over with.

Request your free Agent Selection Guide using the form on this page.

“I have been a real estate sales trainer and marketing strategist for over 10 years, so I know real estate marketing. Without question Steve is one of the best I have ever seen at using unique marketing systems and ad copy to attract attention and create more demand, leading to more homes sold for more money”. – Todd Walters

*Craig Proctor is recognized as one of the 200 most respected real estate agents in all of North America by CP Platinum Real Estate Coaching.

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